/* Publisys Media — premium authority and link-building page */
.pm-authority-page{--a-ink:#0d0d14;--a-copy:#4e4b55;--a-line:#e8e3e0;--a-red:#ff2d42;--a-dark:#d60015;--a-blush:#fff5f2;--a-ivory:#fffdf9;--a-gold:#d89b5b;background:#fff;color:var(--a-ink)}
.pm-authority-page main{overflow:hidden}.pm-authority-page .pm-container{max-width:1240px}.pm-authority-page h1,.pm-authority-page h2,.pm-authority-page h3{color:var(--a-ink);letter-spacing:-.035em}.pm-authority-page p{color:var(--a-copy);line-height:1.72}.pm-authority-page .pm-eyebrow{display:inline-flex;color:var(--a-red);font-size:.75rem;font-weight:820;letter-spacing:.14em;text-transform:uppercase}.auth-section{padding:108px 0}.auth-section-head{max-width:820px;margin-bottom:48px}.auth-section-head h2{font-size:clamp(2.2rem,4.1vw,4.1rem);line-height:1.02;margin:15px 0 19px}.auth-section-head p{max-width:730px;font-size:1.04rem;margin:0}.auth-link{display:inline-flex;align-items:center;gap:10px;color:var(--a-ink);font-weight:760;text-decoration:none;padding-bottom:4px;border-bottom:1px solid rgba(255,45,66,.3);transition:.2s}.auth-link:hover{color:var(--a-red);border-color:var(--a-red)}

/* Hero */
.auth-hero{position:relative;padding:30px 0 94px;background:linear-gradient(128deg,#fff7f3 0%,#fffdf9 48%,#fff 100%);border-bottom:1px solid rgba(255,45,66,.08)}.auth-glow{position:absolute;border-radius:50%;pointer-events:none}.auth-glow.one{width:560px;height:560px;right:-210px;top:-230px;background:radial-gradient(circle,rgba(255,45,66,.13),transparent 69%)}.auth-glow.two{width:420px;height:420px;left:-190px;bottom:-250px;background:radial-gradient(circle,rgba(216,155,91,.16),transparent 70%)}.auth-breadcrumb{display:flex;align-items:center;gap:10px;margin:4px 0 60px;color:#888187;font-size:.78rem}.auth-breadcrumb a{color:inherit;text-decoration:none}.auth-hero-grid{position:relative;display:grid;grid-template-columns:minmax(0,1.06fr) minmax(430px,.94fr);gap:70px;align-items:center}.auth-hero-img{display:block;}.auth-hero-img img{display:block;width:100%;height:auto;min-height:420px;object-fit:cover;border-radius:24px;box-shadow:0 34px 80px -50px rgba(15,17,23,.45);}.auth-hero-copy h1{max-width:750px;margin:18px 0 28px;font-size:clamp(3.3rem,5.45vw,5.75rem);font-weight:660;line-height:.96}.auth-hero-copy h1 em{font-family:Georgia,serif;font-style:italic;font-weight:500;color:var(--a-red)}.auth-hero-copy>p{max-width:675px;margin:0;font-size:1.1rem}.auth-actions{display:flex;align-items:center;gap:26px;margin-top:34px}.auth-assurances{display:flex;flex-wrap:wrap;gap:10px 25px;list-style:none;margin:0;padding:27px 0 0}.auth-assurances li{position:relative;padding-left:18px;color:#504b50;font-size:.84rem;font-weight:680}.auth-assurances li:before{content:"";position:absolute;left:0;top:.42em;width:7px;height:7px;border-radius:50%;background:var(--a-red);box-shadow:0 0 0 5px rgba(255,45,66,.08)}


/* Strip and problem */
.auth-problem-grid{display:grid;grid-template-columns:.74fr 1.26fr;gap:90px}.auth-sticky{position:sticky;top:110px;align-self:start}.auth-sticky h2{font-size:clamp(2.25rem,4vw,4rem);line-height:1.03;margin:15px 0 20px}.auth-sticky p{font-size:1rem}.auth-problem-list{border-top:1px solid var(--a-line)}.auth-problem-list article{display:block;padding:27px 0;border-bottom:1px solid var(--a-line)}.auth-problem-list h3{font-size:1.16rem;margin:0 0 8px}.auth-problem-list p{font-size:.86rem;margin:0}

/* Standard and system */
.auth-standard{background:var(--a-ivory);border-block:1px solid var(--a-line)}.auth-standard-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:26px;padding-top:24px;border-top:1px solid var(--a-line);}.auth-standard-grid article{padding-left:18px;border-left:2px solid var(--a-red);}.auth-system-grid article>span{color:var(--a-red);font-size:.67rem;font-weight:840;letter-spacing:.1em}.auth-standard-grid h3{font-size:1.12rem;margin:0 0 10px}.auth-standard-grid p{font-size:.85rem;min-height:0;margin:0 0 14px;color:#6E727B;}.auth-standard-grid small{display:block;color:#8A8D96;font-size:.68rem}.auth-system-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px}.auth-system-grid article{min-height:245px;padding:27px;border:1px solid var(--a-line);border-radius:19px;background:#fff}.auth-system-grid article:nth-child(1),.auth-system-grid article:nth-child(6){background:linear-gradient(145deg,#fff,#fff7f4);border-color:rgba(255,45,66,.16)}.auth-system-grid h3{font-size:1.2rem;line-height:1.18;margin:35px 0 11px}.auth-system-grid p{font-size:.81rem;margin:0}

/* Policy */
.auth-policy{background:linear-gradient(137deg,#fff7f3 0%,#fffdf9 55%,#fff 100%);border-block:1px solid rgba(255,45,66,.08)}.auth-policy-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:82px;align-items:center}.auth-policy-grid>div:first-child h2{font-size:clamp(2.2rem,4vw,4rem);line-height:1.03;margin:15px 0 20px}.auth-policy-grid>div:first-child p{margin-bottom:25px}.auth-policy-board{overflow:hidden;border:1px solid rgba(255,45,66,.14);border-radius:22px;background:rgba(255,255,255,.88)}.auth-policy-board .head{display:flex;justify-content:space-between;gap:20px;padding:20px 24px;border-bottom:1px solid rgba(255,45,66,.12)}.auth-policy-board .head small{color:var(--a-red);font-size:.67rem;text-transform:uppercase;letter-spacing:.1em;font-weight:830}.auth-policy-board .head strong{font-size:.79rem}.auth-policy-board .body{display:grid;grid-template-columns:1fr 1fr}.auth-policy-board article{padding:25px}.auth-policy-board article+article{border-left:1px solid var(--a-line)}.auth-policy-board article>span{display:inline-flex;padding:6px 9px;border-radius:7px;background:#fff5f2;color:var(--a-red);font-size:.65rem;font-weight:830;text-transform:uppercase;letter-spacing:.08em}.auth-policy-board .no>span{background:#fff8ed;color:#9a632b}.auth-policy-board ul{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:11px}.auth-policy-board li{position:relative;padding-left:18px;color:#514c52;font-size:.78rem}.auth-policy-board li:before{content:"";position:absolute;left:0;top:.46em;width:6px;height:6px;border-radius:50%;background:var(--a-red)}.auth-policy-board .no li:before{background:var(--a-gold)}.auth-policy-board>p{margin:0;padding:17px 24px;border-top:1px solid var(--a-line);font-size:.72rem}

/* Methods */
.auth-methods{background:#fff}
.auth-method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.auth-method-grid article{display:flex;flex-direction:column;min-height:270px;padding:29px;border:1px solid var(--a-line);border-radius:20px;background:#fff}.auth-method-grid article:first-child{background:linear-gradient(145deg,#fff,#fff6f3);border-color:rgba(255,45,66,.15)}.auth-method-grid small{color:var(--a-red);font-size:.67rem;font-weight:830;text-transform:uppercase;letter-spacing:.09em}.auth-method-grid h3{font-size:1.25rem;margin:25px 0 12px}.auth-method-grid p{font-size:.81rem;margin:0 0 22px}.auth-method-grid strong{display:block;margin-top:auto;padding-top:17px;border-top:1px solid var(--a-line);font-size:.69rem;line-height:1.55;color:#6d6568}

/* AI / GEO */
.auth-ai{background:var(--a-ivory);border-block:1px solid var(--a-line)}.auth-ai-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.auth-evidence{padding:26px;border:1px solid var(--a-line);border-radius:25px;background:#fff;box-shadow:0 32px 75px -60px rgba(101,20,28,.4)}.auth-evidence .query{padding:15px 18px;border-radius:12px;background:#fff7f4;color:var(--a-ink);font-size:.82rem;font-weight:750}.auth-evidence .entity{display:flex;flex-direction:column;gap:5px;margin:22px 0;padding:20px;border:1px solid rgba(255,45,66,.2);border-radius:14px;text-align:center}.auth-evidence .entity small,.auth-evidence .signals span{color:var(--a-red);font-size:.65rem;font-weight:820;text-transform:uppercase;letter-spacing:.09em}.auth-evidence .entity strong{font-size:.9rem}.auth-evidence .signals{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.auth-evidence .signals article{display:flex;flex-direction:column;gap:7px;padding:16px 10px;border:1px solid var(--a-line);border-radius:12px;text-align:center}.auth-evidence .signals b{font-size:.69rem;line-height:1.4}.auth-evidence .outcomes{display:flex;justify-content:center;gap:9px;margin-top:22px;padding-top:20px;border-top:1px solid var(--a-line)}.auth-evidence .outcomes span{padding:7px 9px;border-radius:99px;background:#fff9f5;color:#665e61;font-size:.64rem;font-weight:760}.auth-ai-grid>div:last-child h2{font-size:clamp(2.2rem,4vw,4rem);line-height:1.03;margin:15px 0 20px}.auth-checks{list-style:none;padding:0;margin:25px 0;display:grid;gap:12px}.auth-checks li{position:relative;padding-left:34px;color:#4f4a51;font-size:.86rem;line-height:1.6}.auth-checks li:before{content:"";position:absolute;left:0;top:.1em;width:22px;height:22px;background-color:var(--a-red);-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23000' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='3' y='3' width='18' height='18' rx='5'/%3E%3Cpath d='M7.5 12.5l3 3L16.5 8.5'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23000' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='3' y='3' width='18' height='18' rx='5'/%3E%3Cpath d='M7.5 12.5l3 3L16.5 8.5'/%3E%3C/svg%3E");-webkit-mask-size:contain;mask-size:contain;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;}.auth-note{padding:15px 17px;border-left:3px solid var(--a-red);background:#fff7f4;font-size:.78rem!important}

/* Process */
.auth-process{background:linear-gradient(135deg,#fff7f4,#fffdf9 62%,#fff);border-block:1px solid rgba(255,45,66,.08)}.auth-process-head{display:grid;grid-template-columns:1.2fr .8fr;gap:80px;align-items:end;margin-bottom:45px}.auth-process-head h2{font-size:clamp(2.2rem,4vw,4rem);line-height:1.03;margin:15px 0 0}.auth-process-head>p{margin:0}.auth-process-steps{display:grid;grid-template-columns:repeat(5,1fr);list-style:none;margin:0;padding:0;border:1px solid rgba(255,45,66,.12);border-radius:22px;overflow:hidden;background:#fff}.auth-process-steps li{padding:28px;border-right:1px solid var(--a-line)}.auth-process-steps li:last-child{border-right:0}.auth-step-num{display:block;font-size:2.2rem;font-weight:700;line-height:1;letter-spacing:-.03em;margin-bottom:18px;color:transparent;-webkit-text-stroke:1.3px rgba(17,18,23,.2);text-stroke:1.3px rgba(17,18,23,.2);}@supports not (-webkit-text-stroke: 1px black){.auth-step-num{color:rgba(17,18,23,.14);}}.auth-process-steps small{display:block;margin:0 0 9px;color:var(--a-red);text-transform:uppercase;letter-spacing:.1em;font-size:.7rem;font-weight:800;}.auth-process-steps h3{font-size:1.05rem;line-height:1.2;margin:0 0 9px}.auth-process-steps p{font-size:.85rem;color:#6E727B;margin:0}

/* Why it matters and measurement */
.auth-matters-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:82px}.auth-matters-grid>div:first-child h2{font-size:clamp(2.2rem,4vw,4rem);line-height:1.03;margin:15px 0 20px}.auth-matters-grid>div:first-child p{margin-bottom:25px}.auth-benefits{display:grid;grid-template-columns:1fr 1fr;gap:15px}.auth-benefits article{padding:27px;border:1px solid var(--a-line);border-radius:18px}.auth-benefits small,.auth-measure-grid small{color:var(--a-red);font-size:.67rem;font-weight:830;letter-spacing:.1em;text-transform:uppercase}.auth-benefits h3{font-size:1.18rem;margin:0 0 10px}.auth-benefits p{font-size:.8rem;margin:0}.auth-measure{background:var(--a-ivory);border-block:1px solid var(--a-line)}.auth-measure-grid{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--a-line);border-radius:21px;overflow:hidden;background:#fff}.auth-measure-grid article{padding:26px;border-right:1px solid var(--a-line)}.auth-measure-grid article:last-child{border-right:0}.auth-measure-grid strong{display:block;margin:22px 0 10px;font-size:.92rem;line-height:1.25}.auth-measure-grid p{font-size:.75rem;margin:0}

/* Why and proof */
.auth-why-grid{display:grid;grid-template-columns:.74fr 1.26fr;gap:85px}.auth-why-grid>div:first-child h2{font-size:clamp(2.2rem,4vw,4rem);line-height:1.03;margin:15px 0 20px}.auth-why-cards{border-top:1px solid var(--a-line)}.auth-why-cards article{display:grid;grid-template-columns:30px 1fr;gap:16px;padding:22px 0;border-bottom:1px solid var(--a-line);align-items:start;}.auth-why-cards .tick{width:22px;height:22px;color:var(--a-red);margin-top:.15em;}.auth-why-cards h3{font-size:1.05rem;margin:0 0 7px}.auth-why-cards p{font-size:.8rem;margin:0}.auth-proof{background:#fffaf8;border-block:1px solid rgba(255,45,66,.08)}.auth-proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.auth-proof blockquote{display:flex;flex-direction:column;justify-content:space-between;min-height:280px;margin:0;padding:30px;border:1px solid var(--a-line);border-radius:20px;background:#fff}.auth-proof blockquote:first-child{background:linear-gradient(145deg,#fff,#fff6f3);border-color:rgba(255,45,66,.15)}.auth-proof blockquote>p{font-size:.93rem;line-height:1.7;margin:0}.auth-proof footer{display:flex;align-items:center;gap:12px;margin-top:30px}.auth-proof footer img{width:44px;height:44px;object-fit:cover;border-radius:50%}.auth-proof footer span{display:flex;flex-direction:column}.auth-proof footer strong{font-size:.78rem}.auth-proof footer small{color:#867f82;font-size:.68rem}

/* Contact */
.auth-contact{padding:112px 0;background:linear-gradient(135deg,#fff7f3 0%,#fffdf9 48%,#fff 100%);border-bottom:1px solid rgba(255,45,66,.08)}.auth-contact-grid{display:grid;grid-template-columns:.87fr 1.13fr;gap:82px;align-items:start}.auth-contact-copy{padding-top:24px}.auth-contact-copy h2{font-size:clamp(2.35rem,4.25vw,4.35rem);line-height:1.02;margin:15px 0 22px}.auth-contact-copy>p{font-size:1.01rem}.auth-contact-details{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:33px}.auth-contact-details article{padding:17px;border:1px solid rgba(255,45,66,.11);border-radius:13px;background:rgba(255,255,255,.74)}.auth-contact-details article.wide{grid-column:1/-1}.auth-contact-details small{display:block;margin-bottom:5px;color:#8a8082;font-size:.63rem;text-transform:uppercase;letter-spacing:.11em}.auth-contact-details a,.auth-contact-details address{color:var(--a-ink);font-size:.81rem;font-style:normal;text-decoration:none;font-weight:720}.auth-form-card{padding:34px;border:1px solid rgba(255,45,66,.13);border-radius:26px;background:rgba(255,255,255,.93);box-shadow:0 35px 80px -58px rgba(108,19,30,.45)}.auth-form-card .head{margin-bottom:25px}.auth-form-card .head small{color:var(--a-red);font-size:.67rem;font-weight:830;letter-spacing:.11em;text-transform:uppercase}.auth-form-card .head h3{font-size:1.75rem;margin:8px 0}.auth-form-card .head p{font-size:.81rem;margin:0}.auth-form{display:grid;grid-template-columns:1fr 1fr;gap:16px}.auth-form .full{grid-column:1/-1}.auth-form label{display:block;margin:0 0 7px;color:#353138;font-size:.71rem;font-weight:760}.auth-form label span{color:var(--a-red)}.auth-form input,.auth-form select,.auth-form textarea{width:100%;padding:13px 14px;border:1px solid #ddd7d5;border-radius:10px;background:#fff;color:var(--a-ink);font:inherit;font-size:.81rem;outline:none}.auth-form textarea{resize:vertical}.auth-form input:focus,.auth-form select:focus,.auth-form textarea:focus{border-color:rgba(255,45,66,.62);box-shadow:0 0 0 3px rgba(255,45,66,.08)}.auth-form button{justify-content:center}.auth-form .privacy{text-align:center;color:#8c8587;font-size:.66rem;margin:0}.auth-form-card .pm-form-msg{margin:0 0 20px;padding:13px;border-radius:10px;font-size:.79rem}.auth-form-card .pm-form-msg.ok{background:#fff5f3;color:#8d1523}.auth-form-card .pm-form-msg.err{background:#fff1f1;color:#a20f21}

/* FAQ and close */
.auth-faq-grid{display:grid;grid-template-columns:.65fr 1.35fr;gap:85px;align-items:start}.auth-faq-grid>div:first-child{position:sticky;top:110px}.auth-faq h2{font-size:clamp(2.2rem,3.8vw,3.75rem);line-height:1.03;margin:15px 0 18px}.auth-faq p{margin-bottom:25px}.auth-faq .pm-faq-item{overflow:hidden;margin-bottom:10px;border:1px solid var(--a-line);border-radius:13px;background:#fff}.auth-faq .pm-faq-item[data-open="true"]{border-color:rgba(255,45,66,.24);background:linear-gradient(135deg,#fff,#fff8f5);box-shadow:0 20px 45px -38px rgba(131,18,31,.3)}.auth-faq .pm-faq-q{padding:20px 21px;font-size:.9rem}.auth-faq .pm-faq-a-inner{padding:0 58px 20px 21px;color:var(--a-copy);font-size:.81rem;line-height:1.72}.auth-close{padding:0 0 105px}.auth-close-card{display:flex;justify-content:space-between;align-items:center;gap:40px;padding:48px 55px;border:1px solid rgba(255,45,66,.13);border-radius:25px;background:radial-gradient(circle at 92% 5%,rgba(255,45,66,.12),transparent 35%),radial-gradient(circle at 2% 100%,rgba(216,155,91,.14),transparent 34%),linear-gradient(125deg,#fff7f4,#fffdfb 58%,#fff)}.auth-close-card h2{max-width:760px;font-size:clamp(2rem,3.8vw,3.6rem);line-height:1.03;margin:13px 0}.auth-close-card p{margin:0}.auth-close-card>div:last-child{display:flex;gap:12px;flex:0 0 auto}

@media(max-width:1080px){.auth-hero-grid{grid-template-columns:1fr;gap:48px}.auth-hero-img img{max-width:680px;margin:0 auto;}.auth-problem-grid,.auth-policy-grid,.auth-ai-grid,.auth-matters-grid,.auth-why-grid,.auth-contact-grid{grid-template-columns:1fr;gap:50px}.auth-sticky,.auth-faq-grid>div:first-child{position:static}.auth-system-grid,.auth-process-steps{grid-template-columns:1fr 1fr}.auth-standard-grid{grid-template-columns:1fr 1fr;row-gap:26px;}.auth-step-num{font-size:1.9rem;}.auth-system-grid{grid-template-columns:repeat(2,1fr)}.auth-process-steps li:nth-child(2n){border-right:0}.auth-process-steps li{border-bottom:1px solid var(--a-line)}.auth-process-steps li:last-child{grid-column:1/-1;border-bottom:0}.auth-measure-grid{grid-template-columns:repeat(3,1fr)}.auth-measure-grid article:nth-child(3){border-right:0}.auth-measure-grid article:nth-child(-n+3){border-bottom:1px solid var(--a-line)}.auth-measure-grid article:last-child{grid-column:2/3}.auth-faq-grid{grid-template-columns:1fr;gap:38px}}
@media(max-width:780px){.auth-section,.auth-contact{padding:78px 0}.auth-hero{padding-bottom:68px}.auth-breadcrumb{margin-bottom:38px}.auth-hero-copy h1{font-size:clamp(2.65rem,13vw,4.2rem)}.auth-hero-copy>p{font-size:1rem}.auth-actions{align-items:flex-start;flex-direction:column}.auth-assurances{display:grid}.auth-system-grid,.auth-method-grid,.auth-process-steps,.auth-benefits,.auth-measure-grid,.auth-proof-grid{grid-template-columns:1fr}.auth-standard-grid{grid-template-columns:1fr;row-gap:22px;}.auth-policy-board .body{grid-template-columns:1fr}.auth-policy-board article+article{border-left:0;border-top:1px solid var(--a-line)}.auth-process-head{grid-template-columns:1fr;gap:22px}.auth-process-steps li,.auth-process-steps li:nth-child(2n),.auth-process-steps li:last-child{grid-column:auto;border-right:0;border-bottom:1px solid var(--a-line)}.auth-step-num{font-size:1.8rem;margin-bottom:14px;}.auth-process-steps li:last-child{border-bottom:0}.auth-measure-grid article,.auth-measure-grid article:nth-child(3),.auth-measure-grid article:last-child{grid-column:auto;border-right:0;border-bottom:1px solid var(--a-line)}.auth-measure-grid article:last-child{border-bottom:0}.auth-contact-details{grid-template-columns:1fr}.auth-contact-details article.wide{grid-column:auto}.auth-form{grid-template-columns:1fr}.auth-form .full{grid-column:auto}.auth-close-card{padding:37px 27px;align-items:flex-start;flex-direction:column}.auth-close-card>div:last-child{width:100%;flex-direction:column}.auth-close-card .pm-btn{justify-content:center}}
@media(max-width:520px){.auth-evidence{padding:19px}.auth-evidence .signals{grid-template-columns:1fr}.auth-evidence .outcomes{flex-wrap:wrap}.auth-form-card{padding:25px 20px}.auth-policy-board .head{flex-direction:column}.auth-close{padding-bottom:76px}}