Running a YouTube channel requires a multitude of skills, from creating engaging content and optimizing SEO ratings to responding to viewers’ comments. At some point, a successful YouTuber often considers hiring a manager to handle some of these needs, freeing the creator to focus more on content creation. In this blog post, we’ll guide you through the process of hiring a YouTube channel manager.
Understanding the Role of a YouTube Channel Manager
A YouTube channel manager assumes responsibility for various tasks including:
- Video SEO
- Community management (responding to comments and messages)
- Analytics reporting
- Collaboration with brands
- Content strategy planning
Steps to Hire a YouTube Channel Manager
1. Identify Your Needs:
Before you embark on the hiring process, it’s essential to understand your specific needs and expectations. You should have a clear idea of what tasks you want the manager to handle.
2. Define The Job Role:
After identifying your needs, create a comprehensive job description. Include responsibilities, requisite qualifications, required skills, and the anticipated time commitment.
3. Search for Candidates:
You can search for candidates through online job platforms like LinkedIn, Indeed, and Glassdoor. Additionally, industry-specific sites like Media Bistro or digital marketing groups on social media can yield well-qualified applicants. Don’t overlook your network of contacts, too.
4. Screening Process:
Review the candidates’ profiles and portfolios. Look for experience related to your channel’s content and expertise in YouTube SEO practices, analytics interpretation, brand partnership development, and community engagement.
5. Interview Prospective Candidates:
Conduct interviews with potential candidates to evaluate not just their qualifications but also check whether they fit with your brand and vision for your channel. Ask situational and behavioral questions related to critical aspects of the job.
6. Test Assignment:
Give the promising candidates a test assignment related to your channel. This could be developing a brief content strategy or analyzing some YouTube metrics. This task can provide you with valuable insights into their practical skills.
7. Check References:
Before finalizing the hire, check with their indicated references. Past employers or colleagues can provide insights on the candidate’s professional abilities and work ethics.
8. Discuss Terms, Conditions, and Compensation:
Once you have the right candidate, discuss in detail the terms and conditions of work, including payment, working schedule, and deliverables.
9. Train Your New Manager:
After hiring, ensure that they understand your brand, the content you create, and your audience. Provide them with access to necessary tools, and familiarize them with your work process.
Hiring a YouTube channel manager is a beneficial investment for any serious content creator looking to expand their YouTube channel. By free you up to focus more on content creation, a manager can help grow your channel, engage your audience, and increase your channel’s revenue. Happy Hiring!